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Marketing and Admissions Associate at Shining Hope For Communities

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Company Details
Industry: Consulting
Description: Shining Hope for Communities (SHOFCO) is a non-profit organization based in Nairobi, Kenya and New York, NY that combats urban poverty and gender inequity in the slums of Nairobi. Kennedy Odede, who grew up in the Kibera slum, founded SHOFCO in 2004 with a focus on youth and gender empowerment. SHOFCO has four initiative areas: education, health, economic and community empowerment, and water and sanitation. The organization is currently active in the Kibera and Mathare slums of Nairobi
Job Description

About the job

As Sankoré prepares to open its doors, the Marketing and Admissions Associate will play a pivotal role in shaping the school’s public presence and building a strong, values-aligned founding family community. From the first inquiry to enrollment and onboarding, you will guide families through a warm, thoughtful, and well-organized admissions journey while helping to tell Sankoré’s story to the wider community.

This is a dynamic, evolving role—starting with pre-opening marketing, outreach, and admissions systems, and growing into ongoing enrollment and family engagement support once the school is operational.

Key Responsibilities

Admissions & Enrollment

  • Serve as the primary point of contact for prospective families, guiding them through the full admissions process from inquiry to enrollment and onboarding.
  • Manage admissions records, applications, waitlists, and enrollment data with accuracy and confidentiality.
  • Coordinate school tours, open days, interviews, and admissions events.
  • Support implementation of the sliding-scale tuition and financial aid processes in alignment with school policies.

Marketing & School Visibility

  • Support the development and execution of marketing strategies to build awareness and interest ahead of the school opening.
  • Create and manage engaging digital content (social media, newsletters, website updates, photography/video support) that reflects Sankoré’s mission and values.
  • Assist with event marketing and community outreach initiatives.
  • Track and report on marketing and admissions performance metrics to inform strategy and growth.

Family Engagement & Communication

  • Build strong, trust-based relationships with prospective and enrolled families, ensuring a welcoming and responsive experience.
  • Support parent communication systems, including newsletters, announcements, and onboarding materials.
  • Assist in managing the school’s Learning Management System (LMS) or parent portal for admissions and onboarding purposes.
  • Coordinate parent events and feedback channels to foster a vibrant, inclusive school community.

Systems & Pre-Opening Support

  • Help design and refine admissions, marketing, and family engagement systems suitable for a growing international school.
  • Maintain organized documentation, data, and workflows to support inspections, reporting, and operational readiness.
  • Collaborate closely with operations, academic leadership, and external partners to ensure alignment across teams.

About You

You are a warm, proactive, and highly organized professional who believes that strong schools are built on strong relationships and clear systems. You are excited by the opportunity to help launch a new school and shape its culture from the ground up.

You bring:

  • Experience in admissions, marketing, or community engagement, ideally within a school or mission-driven organization.
  • Strong relationship-building skills, with the ability to engage families from diverse backgrounds with empathy, professionalism, and care.
  • Excellent communication skills, both written and verbal, with an eye for detail and storytelling.
  • Organizational and systems-thinking strengths, able to manage multiple priorities while maintaining high standards.
  • Astute listening and observation, allowing you to understand family needs and communicate Sankoré’s value clearly and authentically.
  • Initiative and reliability, with a strong sense of ownership and follow-through.
  • A growth mindset, openness to feedback, and enthusiasm for learning new tools and approaches.
  • Values alignment, resonating deeply with Sankoré’s commitment to Consciousness, Curiosity, Courage, Continuous Growth, Creativity, and Community Citizenship
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time
Contact Information

Key Skills

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