JOB PURPOSE 

Reporting to the Chief Manager Operations, the job holder  will  develop and implement marketing and product strategies that will support the SACCO’s drive for business growth while underpinning its objectives of superior service, increased brand equity, and sustainable profitability.

FUNCTIONS / KEY RESULTS EXPECTED

The Jobholder is responsible for:

To plan, implement, co-ordinate and review the Sacco’s marketing strategies.

To lead in the creation of a Marketing Strategy for the SACCO and ensure that all key SACCO stakeholders are engaged in this process.

To identify, explore and develop appropriate new business opportunities for the SACCO – in both income-generating and service provision areas – through networking, representing SACCO at events, marketing and research.

To lead on the design and implementation of appropriate monitoring and evaluation procedures for all SACCO services.

To collate and analyze both quantitative and qualitative data to provide regular reports to management.

To keep up to date with trends and developments in monitoring and evaluation including Impact Assessment Measurement, Social Return on Investment etc.

To work with the Marketing team to analyze market needs and trends, identify and deliver marketing strategies and initiatives.

To supervise external communications with consultancy teams in planning and implementing marketing of SACCO events and programs including authorized media releases and other activities. Promote the SACCO to members ,beneficiaries, local communities and partners

To implement and manage the SACCO brand strategy to communicate a consistent and strong brand message and image to SACCO members, stakeholders and the broader public.

To ensure high level of Member service to ensure Member’s loyalty, satisfaction and retention.

To develop a growth strategy focused both financial gain and customer satisfaction.

To lead the design and implementation of a marketing strategy for the SACCO, encompassing traditional and digital channels, including the commissioning and management of suitable suppliers and other service providers.

To increase the level of member awareness of the SACCO and positive association with the brand and adoption and compliance within the brand guidelines by stakeholders.

To regularly visit organizations and investment groups to evaluate their needs as they relate to day to day operations, member service and marketing.

To develop training materials, and to conduct product and service training programs to members.

In collaboration with the Chief Manager Operations to regularly review and update existing member products and services that are market oriented

To identify localized marketing requirements in the defined geographical area complementing the centralized marketing efforts of the SACCO.

To develop an annual Marketing plan which should detail the year’s activity to meet agreed SACCO objectives as per the Business plan and Strategic Management Plan.

To ensure staff performance standards, KPI’s are established, signed and communicated to staff and ensure targets are achieved.

To establish, oversee and implement member compliance handling procedures and ensure prompt investigation, research and response to member complaints/concerns.

IMPACT OF RESULTS

Leads to overall attainment of the SACCO’s short and long term strategic goals with particular emphasis on the membership growth, quality service and patronage of SACCO products and services.

QUALIFICATIONS & REQUIREMENTS

Bachelor’s Degree in Sales & Marketing/ a Bachelor’s Degree in a Business related field

Member of Marketing Society of Kenya (MSK)/ Chartered Institute of Marketers (CIM)/ Diploma in Marketing will be an added advantage

Minimum experience of five years with two at supervisory level

KEY SKILLS AND COMPETENCES

Communication and interpersonal skills

Collaboration, selling and negotiations skills

Planning and organizing skills

Analytical, problem solving and decision making skills