Role Purpose

Accelerate product introduction, promotion and demand creation for both new and existing VEG SE varieties in order to boost the sales.

Organize demo trials for customers & promote the varieties during the customer visits

Provide feedback from Demo trials to the Sales Area Manager.

Collaborate with the Marketing & Sales TER and BU teams by providing them with sufficient technical information on the product behavior and performance to help them in the product positioning and sales.

Be the technical reference for the assigned VEG crops and Area.

Support the transition/handover between technical, marketing and trialing

Execute campaign plans in accordance with agreed campaign priorities

Ensure delivery of Syngenta brand revenue targets

Achieve participation in the crop units i.e. market data and trials planning

Sales revenue brand plan

Accountabilities 

Sales Performance

Achieve and exceed monthly, quarterly and annual net sales and gross profit targets for assigned product portfolio and territory.

Develop and implement effective sales strategies to grow market share.

Conduct regular market analysis to drive a competitive strategy for the business.

Forecasting for the territory on monthly, quarterly and annual basis and ensuring forecast accuracy is achieved.

New Product Introduction (NPI)

Lead the introduction of new vegetable seed varieties in the assigned territory.

Organize and conduct field demonstrations and trials for new products.

Educate customers on the benefits and cultivation practices of new varieties.

Demand Generation

Identify and pursue new business opportunities within the territory.

Collaborate with the customer experience team and key accounts to co-create and implement. effective marketing campaigns to stimulate demand for Syngenta products.

Collaborate with marketing team to develop tailored promotional materials.

Key Account Management

Build and maintain strong relationships with key customers and distributors.

Provide technical support and advice to ensure customer satisfaction.

Manage and support distributors and young plant raisers with the business plans. execution continuously monitoring progress and co-creating effective recovery strategies.

Manage accounts receivables within the stipulated terms of sales.

People Responsibilities

Mentor and train Field agronomists.

Collaborate effectively with cross-functional teams (R&D, marketing, supply chain).

Represent Syngenta at industry events and farmer meetings.

Qualifications

Experience Required 

 Vegetable Seed Industry Knowledge

Minimum 5 years of direct experience in the vegetable seed industry.

In-depth understanding of the Kenyan vegetable market dynamics and trends.

Familiarity with major vegetable crops grown in Kenya and their production cycles.

Technical Expertise

Proven experience in providing technical support.

Ability to conduct and interpret field trials results and showcase product competencies in demonstrations.

Knowledge of pest and disease management in vegetable crops.