Sales Strategy and Execution 

• Develop and implement a robust sales strategy to achieve and exceed revenue targets. 
• Identify and capitalize on new market opportunities to grow market share.
• Monitor market trends, customer needs, and competitor activities to inform sales initiatives. 

Customer Relationship Management 

• Build and maintain strong relationships with key customers, including large retail chains, niche stores, restaurants, and wholesalers.
• Serve as the main point of contact for high-value clients to ensure exceptional service delivery. 
• Gather client feedback to inform product improvements and service enhancements.

Team Leadership and Collaboration 

• Lead, motivate, and manage the sales team to achieve individual and team goals. 
• Provide training and support to improve team performance and efficiency. 
• Collaborate with the operations team to ensure timely and efficient delivery of products. Performance 

Tracking and Reporting 

• Monitor sales metrics and prepare regular reports on sales performance, customer trends, and market analysis. 
• Identify gaps in sales processes and propose actionable solutions. 
• Ensure alignment with financial objectives and overall growth strategy.

Qualifications and Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field. 
• Minimum of 2 years of experience in sales, preferably in the FMCG or food distribution sector. 
• Experience in HORECA is an added advantage.
• Proven track record of meeting and exceeding sales targets. 
• Strong understanding of the market and distribution networks.
• Exceptional communication and negotiation skills. 
• Ability to build and maintain relationships with diverse stakeholders.
• Strong analytical and problem-solving abilities. 
• Proficiency in using CRM software and sales management tools.
• High level of organization, with the ability to manage multiple tasks and priorities.