(REF: BDO/02/25)

Duties & Responsibilities

Financial Perspective

• Ensure all marketing activities are within the set budgets.
• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth oriented annual target and follow through on potential new business opportunities.
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Oversee recruitment of new members by setting up initiatives that will support acquisition.
• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.

Customer Perspective

• Ensuring regular, timely and effective member communication.
• Conduct Marketing activities based on knowledge of the customers segments and target market, so as to deliver products and services that satisfy the market segments.
• Responsible for customer relations and maintaining the Sacco’s image.
• Develop and implement appropriate communication and public relations strategies.
• Ensure provision of education and training programs to the Sacco leadership, and Sacco members.
• Manage all internal and external communications for the business including brand identity, media liaison and PR.
• Identify target and potential markets and design ways to consistently communicate the brand and products in all marketing activities.
• Handling all marketing and public relations activities of the Sacco.
• Promotion of Sacco products and loans for member uptake.
• Contacting members to inform them about new developments in the Sacco’s products.

Internal Processes

• Planning and overseeing new marketing initiatives.
• Manage publications including but not limited to writing speeches, annual accounts, periodic newsletters, brochures, etc
• Implement the design, execution, and communication of primary marketing research studies to evaluate specific performance, Sacco positioning, competitive positioning and customer profiling as well as managing the analysis and interpretation of secondary research data to provide direction for strategic plans.
• Putting in place structures that foster excellent customer service delivery.
• Proactively provide information, history, continuity, support and guidance to all governance bodies and members, in conjunction with the staff team.
• Development, launching and promotion of new value adding products.

Learning and Growth

• Take responsibility for self-development through self-study, identification of learning opportunities.
• Keep abreast of the industry trends and make use of new knowledge obtained.

Other roles and responsibilities may be assigned to you from time to time by the Chief Executive Officer.

Minimum Qualifications, Knowledge and Experience

• Bachelor’s degree in a business-related field (Business, Co-operative Management and Marketing Options).
• Professional Qualifications: Marketing Certification or Equivalent is an added advantage.
• 3 years’ experience in Business Development environment, specifically in a Regulated Sacco.
• In-depth Knowledge of SASRA Regulations

Deadline : 3rd March 2025.