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4 minutes, 15 seconds
In its FY26 presentation, Safaricom spent much of the time talking about platforms, APIs, enterprise systems, and digital infrastructure. The language sounded closer to a technology company managing ecosystems than a telecom operator selling connectivity. This shift isn’t just a marketing change—it’s a strategic move to compete in the digital economy.
Safaricom’s FY26 presentation highlighted three key areas: platforms, APIs, and enterprise systems. Instead of focusing on voice minutes or SMS, the company emphasized how it’s building a digital ecosystem. This includes cloud services, payment APIs, and data analytics tools for businesses.
Safaricom is investing in platforms that allow third-party developers to build apps and services. For example, its M-Pesa API has already enabled thousands of businesses to integrate mobile payments. This creates a win-win: Safaricom earns from transactions, and businesses get easy payment solutions.
APIs (application programming interfaces) let different software systems talk to each other. Safaricom now offers APIs for SMS, payments, and data services. This makes it easier for companies to automate tasks, like sending payment reminders or verifying customer identities.
Safaricom is also targeting large enterprises with cloud-based tools. These include data storage, cybersecurity, and communication platforms. By doing this, Safaricom competes with tech giants like Microsoft and Amazon, not just other telecoms.
The telecom industry is changing. Voice and SMS revenues are dropping, while data and digital services are growing. Safaricom’s strategy is to become a digital infrastructure provider—a company that powers the internet economy. This is similar to what companies like Alibaba and Google have done: they started with one service, then built platforms for others.
For customers, Safaricom’s focus on platforms means more services. You might soon use Safaricom tools for everything from paying bills to running a business online. For investors, this shift could mean higher revenue from digital services, though it requires heavy investment in technology.
Safaricom’s FY26 presentation shows a clear vision: become a technology company that enables digital ecosystems. This is a smart move in a world where connectivity is just the starting point. The company is betting that by providing platforms and APIs, it can capture more value from the digital economy. Whether this works depends on execution, but the direction is clear—Safaricom is no longer just a telecom.
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