Disney Plus Brings Vertical Videos to Your Feed
Disney Plus is stepping into the short-form video craze with a TikTok-like vertical video feed set to launch later this year. Fans and casual viewers alike will soon scroll through a mix of original clips, repurposed social media content, and highlights from popular Disney shows and movies. This move answers the growing demand for bite-sized, mobile-friendly content on streaming platforms. Disney promises a dynamic, personalized experience that updates based on viewers’ interests, spanning entertainment, sports, and news.
What to Expect From Disney’s Vertical Video Feed
According to Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, the vertical feed could include “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles, or a combination.” The platform aims to consolidate all the short-form Disney content users might want in one app, making it easier to discover new favorites or revisit clips from classic hits.
A Personalized Viewing Experience
Disney plans to make the feed dynamic, refreshing in real-time based on what users watch and interact with. Whether you’re checking in for sports highlights, news updates, or entertainment clips, the platform will tailor the experience to individual preferences. This approach mirrors trends seen on social media, where engagement and personalized algorithms dominate content discovery.
Disney Follows Industry Trends
Disney isn’t the first streaming giant to experiment with vertical videos. Last year, the company added a “Verts” tab to its overhauled ESPN app, offering short-form sports clips in a vertical format. Netflix has also tested vertical feeds featuring show and movie clips. Disney’s expansion signals how streaming services are embracing mobile-friendly formats to compete with social media platforms for viewers’ attention.
Short-Form Content Meets Big-Name Franchises
For Disney, vertical video isn’t just about competing with TikTok or Instagram—it’s about leveraging its extensive library. Scenes from Marvel, Pixar, and classic Disney films could find new life in short-form clips, appealing to both longtime fans and younger audiences who favor scrolling over traditional viewing. This could redefine how Disney engages users and monetizes its content across platforms.
The Road Ahead for Streaming
The introduction of vertical videos highlights a broader shift in streaming strategy. Platforms are increasingly focusing on personalization, mobile usability, and short-form formats to keep users engaged. Disney Plus’s move suggests that major streaming services see TikTok-style feeds not as a gimmick, but as a key component of future growth and audience retention.
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