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Trade Marketing Executive
Posted: By:Hiring Kenya
The Trade Marketing Executive will be responsible for planning and executing trade marketing activities across all channels, ensuring strong in-store visibility, effective merchandising, and impactful activations. The role involves coordinating BTL campaigns and promotions, monitoring and reporting on trade performance and ROI, and working closely with sales teams, distributors, and agencies to drive brand growth and execution excellence at the point of sale.
SKILLS AND COMPETENCES:
- Plan and execute trade marketing and events activities across all channels.
- Drive in-store visibility through merchandising and POS materials.
- Coordinate and implement BTL campaigns and promotions.
- Track, analyze, and report on BTL activities performance and ROI.
- Collaborate with sales teams, distributors, and agencies to ensure effective execution.
EXPERIENCE REQUIREMENTS:
- Bachelor's degree in marketing, Business, or a related field.
- 2-4 years' experience in trade marketing or marketing roles.
- Experience in FMCG is an added advantage.
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