Trade Development Representative (TDR) - Nakuru Down Town

Role Overview

This is a field sales role covering the Nakuru Down Town territory, where you act as the day-to-day link between the business and the retail outlets that sell SIMs and mobile money services. Working under the Area Sales Manager, you spend the bulk of your week on the road, visiting SSOs and T-Kash agents to keep their shelves stocked, their float healthy, their people trained and their points of sale looking sharp. Getting this right is what turns a retail network into consistent activations and transactions, and it is also how the business stays on the right side of SIM registration and anti-money-laundering rules.

Key Responsibilities

• Find, recruit and map agents across mobile money outlets and busy retail stores in the territory, keeping an accurate record of who sells what and where.
• Meet the agreed call rate by working a structured beat plan, visiting SSOs and T-Kash agents on schedule and closing out issues raised during each visit.
• Equip outlets with the materials and knowledge they need to complete transactions, coaching SSO staff and T-Kash agents on processes whenever products or procedures change.
• Run AML training for agents and KYC/SIMREG training for SSOs, then test understanding so that registration and transaction practices hold up to compliance standards.
• Track float and stock levels, enforcing the 1.5x stock rule with agents and making sure SSOs carry enough SIMs to handle new registrations and activations.
• Uphold merchandising and visibility standards at every SSO and agent outlet by placing, refreshing and replacing point-of-sale materials.
• Report field observations — outlet performance, stock gaps, competitor moves — back to the Area Sales Manager so territory plans stay grounded in what is actually happening on the ground.

Requirements & Qualifications

• Diploma or bachelor's degree in business, marketing or a related field.
• At least one year in a sales and distribution role, ideally within FMCG or telecommunications.
• Strong customer focus, with the patience to retrain agents as staff turn over and processes shift.
• Confident influencing and negotiation skills — you will regularly be asking busy outlet owners to prioritise your products and stock rules.
• A natural networker who can build and sustain partnerships across a scattered retail base.
• Analytical thinking: able to read stock, float and sales figures and act on what they show.

To apply, send an application letter, your expected salary and a detailed CV including a daytime telephone number to [email protected], quoting TDR - NAKURU DOWN TOWN in the subject line.