Trade Development Representative (TDR) - Gilgil

Role Overview

As a Trade Development Representative, you will be the day-to-day link between the company and the retail outlets that sell SIM cards and offer T-Kash mobile money services. Working within an assigned territory, you will visit SSOs and agents on a set beat plan to keep them stocked, trained, and compliant, while making sure products are visible and easy for customers to buy. Your work directly affects how many new SIMs are registered, how much float is available for transactions, and how smoothly the mobile money network operates at the grassroots level. You will report to the Area Sales Manager.

Key Responsibilities

• Identify, recruit, and map new SSOs and T-Kash agents, targeting mobile money outlets and high-traffic retail stores in the assigned area.
• Complete regular outlet visits according to the agreed route or beat plan, maintaining a strong call rate and building consistent relationships with retailers.
• Supply SSOs and agents with the necessary transaction tools, and train them on processes for SIM registration, activations, and mobile money operations.
• Deliver AML training to agents and KYC/SIMREG training to SSOs, then test their understanding to ensure compliance.
• Monitor stock and float levels, enforce the 1.5x stock rule for agents, and ensure SSOs always have enough SIM cards for new registrations and activations.
• Deploy and maintain merchandising and point-of-purchase visibility materials so that branding and product offers are clear at every outlet.
• Track outlet performance and share field insights with the Area Sales Manager, flagging issues that could affect sales or compliance.

Requirements & Qualifications

• Diploma or bachelor’s degree in Business, Marketing, or a related field.
• At least one year of experience in a sales and distribution role, ideally within FMCG or telecommunications.
• Customer-focused approach with the ability to build trust and rapport with retail partners.
• Strong influencing and negotiation skills, especially when discussing stock, float, and compliance requirements.
• Ability to network and build partnerships across a diverse set of outlets and agents.
• Analytical thinking to interpret outlet performance, stock cover, and compliance data.

To apply, send your application letter, expected salary, and detailed CV with a daytime telephone number to [email protected]. Use TDR NAIVASHA as the subject line of your email.