Trade Development Representative (TDR)

Company Details

Industry: Consulting
Description: HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nakuru, Kenya
Closing Date: Undisclosed
Salary: Estimated: KES 30,000 - KES 300,000 / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This field-based trade development role is responsible for growing and supporting a network of SIM sales outlets and mobile money agents in an assigned territory. You will report to the Area Sales Manager and spend most of your time travelling on a set beat plan to visit retail shops, mobile money points, and T-Kash agents, ensuring they are active, stocked, trained, and visibly branded. By keeping agents transaction-ready and compliant, you directly help a leading telecommunications provider expand SIM registration, float availability, and mobile money usage at the point of sale.

Key Responsibilities

  • Recruit and map SSOs and T-Kash agents, focusing on mobile money outlets and retail stores with high foot traffic.
  • Follow agreed beat plans to visit SSOs and agents consistently, maintaining regular call rates and full territory coverage.
  • Provide transactional tools and train SSOs and agents on T-Kash processes so they can serve customers without friction.
  • Deliver AML training to agents and KYC training to SSOs for SIM registration (SIMREG), testing their knowledge to confirm compliance.
  • Track float and stock levels, enforce the 1.5x stock rule for agents, and help SSOs maintain enough SIM inventory for new registrations and activations.
  • Roll out merchandising materials and maintain visibility standards at SSO and agent outlets.
  • Raise retailer awareness of SIM and float opportunities, driving turnaround and sales activity.
  • Report field insights, stock issues, and recruitment progress to the Area Sales Manager.

Requirements & Qualifications

  • Diploma or bachelor's degree in business, marketing, or a related field.
  • At least one year in a sales and distribution role, ideally within FMCG or telecommunications.
  • Customer-focused approach with the ability to build trust across retail and agent networks.
  • Influencing and negotiation skills to drive compliance and performance.
  • Networking and partnership-building abilities.
  • Analytical thinking for monitoring stock, float, and sales trends.
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