Territory Trade Marketer - Non Alcoholic Beverage-Nairobi

Role Overview

This territory-focused FMCG sales role is responsible for turning sales plans into consistent performance across distributors, outlets, and field teams. You will grow secondary sales by strengthening route-to-market execution, improving product presence, and ensuring Van Sales and Order Booker teams deliver effective coverage.

Key Responsibilities

• Plan and deliver secondary sales performance across the assigned territory.
• Manage distributor relationships and coordinate the work of third-party sales agencies.
• Guide and supervise Van Sales Representatives and Order Booker teams, following up on execution and results.
• Improve outlet coverage, product availability, and in-store visibility throughout the territory.
• Coordinate merchandising and market activation activity to support sales priorities.
• Review territory performance and use sales reporting to identify gaps and opportunities.
• Track market shifts, competitor activity, and distribution prospects, then adjust field priorities accordingly.

Requirements & Qualifications

• Diploma or degree in Sales, Marketing, Business Administration, or a related discipline.
• At least five years of FMCG sales experience.
• Demonstrated experience managing distributors and sales territories.
• Experience supervising Van Sales Representatives, Order Bookers, or comparable field execution teams.
• Sound knowledge of secondary sales management and route-to-market operations.
• A record of growing territory sales and delivering effective market execution.
• Experience overseeing sales teams, agencies, or field execution resources.
• Strong analytical and reporting skills.
• Beverage-sector experience, third-party agency experience, and exposure to General Trade and Van Sales operations are preferred.