Role Overview
This territory-focused FMCG sales role is responsible for turning distribution plans into consistent sales growth across local outlets. You will coordinate distributors and field teams, strengthen product presence in the market, and use sales and competitor insights to identify where execution can improve.
Key Responsibilities
- Deliver secondary sales targets across the assigned territory and track progress against agreed goals.
- Manage distributor relationships and third-party sales agencies to support reliable coverage and execution.
- Supervise Van Sales Representatives and Order Bookers, setting clear expectations and monitoring field performance.
- Improve outlet reach, product availability, and in-store visibility through focused territory planning.
- Coordinate merchandising and market activation activities, checking that they are implemented effectively.
- Review sales reports and territory results to identify gaps, opportunities, and corrective actions.
- Monitor competitor activity, market trends, and distribution changes to inform local sales plans.
Requirements & Qualifications
- Diploma or degree in Sales, Marketing, Business Administration, or a related discipline.
- At least five years of FMCG sales experience.
- Demonstrated experience managing distributors and sales territories.
- Experience supervising Van Sales Representatives, Order Bookers, or comparable field sales teams.
- Strong knowledge of secondary sales management and route-to-market operations.
- A record of growing territory sales and delivering effective market execution.
- Experience managing sales teams, third-party agencies, or other field execution resources.
- Strong analytical and reporting skills.
- Beverage-sector experience, General Trade knowledge, and experience with Van Sales operations are preferred.
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