Territory Trade Marketer - Non Alcoholic Beverage-North Rift

Role Overview

In this role, you will lead sales execution across an assigned territory, turning sales plans into stronger outlet coverage, product availability, and in-store visibility. You will work closely with distributors and field teams to grow secondary sales, while using market and competitor insights to identify opportunities and improve route-to-market performance.

Key Responsibilities

• Deliver secondary sales growth against territory targets, tracking performance and addressing gaps.
• Manage distributor relationships and third-party sales agencies to support effective coverage and execution.
• Supervise Van Sales Representatives and Order Bookers, setting priorities and monitoring field performance.
• Improve outlet reach, product availability, and visibility across the territory.
• Plan and carry out merchandising and market activation activities in line with sales priorities.
• Review market trends, competitor activity, and distribution conditions to spot risks and growth opportunities.
• Use sales reports and territory data to guide decisions and communicate progress.

Requirements & Qualifications

• Diploma or degree in Sales, Marketing, Business Administration, or a related discipline.
• At least five years of FMCG sales experience.
• Demonstrated experience managing distributors and sales territories.
• Experience supervising Van Sales Representatives, Order Bookers, or comparable field sales teams.
• Strong knowledge of secondary sales management and route-to-market operations.
• A record of growing territory sales and delivering effective market execution.
• Experience managing sales teams, agencies, or field execution resources.
• Strong analytical and reporting skills.
• Beverage-sector experience, work with third-party sales agencies, and familiarity with General Trade and Van Sales operations are advantageous.