Role Overview
This role leads sales execution across an assigned territory, turning distribution plans into stronger outlet coverage, reliable product availability and sales growth. You will coordinate distributors, external sales partners and field teams, while using market insights to improve how products reach and perform in stores.
Key Responsibilities
- Deliver secondary sales results across the territory by setting priorities and following up on performance.
- Manage distributor relationships and third-party sales agencies to support effective territory execution.
- Supervise Van Sales Representatives and Order Bookers, providing direction and monitoring field performance.
- Expand outlet reach and improve product availability and in-store visibility.
- Coordinate merchandising and market activation activities in line with sales priorities.
- Track competitor activity, market shifts and distribution gaps, identifying opportunities for territory growth.
- Review sales and field reports to assess results, spot execution issues and guide corrective action.
Requirements & Qualifications
- Diploma or degree in Sales, Marketing, Business Administration or a related discipline.
- At least five years of experience in FMCG sales.
- Demonstrated experience managing distributors and sales territories.
- Experience supervising Van Sales Representatives, Order Bookers or comparable field sales teams.
- Strong knowledge of secondary sales management and route-to-market operations.
- A track record of growing territory sales and improving market execution.
- Experience coordinating sales teams, agencies or other field execution partners.
- Strong analytical and reporting skills.
- Beverage sector experience, third-party agency experience, and exposure to General Trade or Van Sales operations are advantageous.
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