Brief scope of work

• The TA should deliver a practical advocacy toolkit with standardized messaging guides that are evidence based and designed to ensure sustainable male engagement in SRHR. Application of behavioral science to craft evidence-based messages that are tailored to the target audience (Men and boys).

Methodology

Objective 1: Develop and operationalize advocacy toolkit

• Create a practical toolkit with stakeholders, that include messaging and community dialogue guides. The toolkit to encourage reflection, empathy and collective problem solving. Incorporate participatory approaches (storytelling, role-plays, peer discussions for gradual behaviour shift. Convene workshops with government agencies, CSOs, and community leaders to co-design the toolkit, ensuring cultural relevance and ownership.
• Content development: Draft messaging guides, dialogue frameworks, and facilitation tools grounded in evidence and aligned with national SRHR strategies.

Objective 2: Enhance consistent messaging to promote positive masculinity and gender equity

• Message Harmonization: Develop standardized communication templates to ensure coherence across institutions and communities
• Ensure that the toolkit is evidence-based, culturally sensitive, adaptable across diverse community contexts.

Objective 3: Evidence – based messaging using behavioural research

• Ensure that the proposed messaging is informed by behavioural research insights.
• Audience segmentation: Tailor messages to resonate with specific groups, addressing their unique motivations and concerns.
• Iterative testing: Use focus groups and rapid surveys to test message effectiveness before wide rollout. Refine messaging based on community responses.

Experience and skills required

• Advanced degree (masters or PHD) Social Sciences, Public health, gender studies, development studies or a related field.
• Minimum 10 years of progress experience in Social Behaviour Change and Communication (SBBC), and advocacy
• Strong background in SBCC approaches, including evidence-based messaging and community dialogue facilitation
• Advocacy and Policy development: Experience designing advocacy tools, messaging frameworks, and supporting policy integration
• Community Engagement: Practical experience working with diverse groups (men, boys, women, youth, elders) to challenge harmful norms.
• Research and evidence use ability to conduct behavioural insights research and translate findings into actionable communications strategies.
• Experience working with government institutions, preferably Kenya or similar contexts on demographic data and evidence-based planning and budgeting
• High-level communication, report writing, and stakeholder engagement skills