Role Objective

• The ideal candidate will be passionate about digital storytelling, social media growth, online branding, and content marketing. This role requires someone capable of managing digital communities, producing engaging content, and implementing high-impact marketing campaigns that increase brand awareness and sales conversion.

Core Duties and Responsibilities

• Design and implement engaging social media strategies that strengthen brand awareness and customer engagement.
• Create eye-catching graphics, promotional creatives, and digital advertisements for various online platforms.
• Plan, organize, and maintain a strategic content calendar for social media and digital campaigns.
• Grow and manage the company’s online presence across platforms including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and the company website.
• Monitor online trends, competitor activities, and audience behavior to improve campaign performance and reach.
• Develop compelling marketing materials such as blog articles, web content, case studies, video scripts, press releases, and promotional copy.
• Drive online sales and lead generation through innovative digital marketing initiatives and conversion-focused campaigns.
• Collaborate with internal teams to ensure consistency in branding, messaging, and visual identity across all channels.
• Analyze digital marketing performance and generate insights to improve engagement, traffic, and ROI.
• Build and nurture active online communities by responding to inquiries, comments, and audience interactions professionally.

 Job Specifications and Qualifications

• Bachelor’s Degree in Marketing, Communication, Public Relations, Graphic Design, Fine Arts, IT, or a related field.
• Minimum of 3 years’ experience in social media marketing, digital marketing, or a similar role.
• Demonstrated experience in online sales, digital campaigns, and brand promotion.
• Proficiency in graphic design tools and content creation software will be an added advantage.

 Key Competencies

• Strong creativity and innovative thinking.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage multiple campaigns effectively.
• Strong understanding of social media trends and digital marketing tools.
• Commercial awareness with a customer-focused mindset.
• Analytical skills with attention to detail and performance tracking.