Social Media & Communications Officer

Role Overview

The Social Media & Communications Officer will create and publish social content while managing the institution’s formal communications with partners and other external audiences. Based in Nairobi, the role involves visiting branch locations to capture candidate stories and support digital outreach that builds community engagement and attracts prospective students.

Key Responsibilities

• Plan, film, edit, and publish short-form videos and other social content across Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Visit branches to gather photography, video footage, and stories about candidates’ progress, exams, placements, and career paths.
• Review channel performance, test different content approaches, and use engagement data to guide future publishing.
• Respond to social media comments and messages, direct prospective students to the appropriate team, and record enquiries and leads accurately.
• Prepare announcements, newsletters, website content, and updates for partners, press, and other external stakeholders.
• Assist the Managing Director with communications involving international employers, institutional partners, and overseas contacts.
• Produce monthly reports covering reach, engagement, and lead generation.

Requirements & Qualifications

• A degree or diploma in Mass Media, Communications, Journalism, Fine Art, or a related discipline.
• Demonstrated success growing an Instagram or TikTok account to more than 25,000 followers.
• Practical experience shooting and editing short-form video using CapCut or comparable software, along with confident photography skills.
• Familiarity with social media scheduling and management tools such as Meta Business Suite, Buffer, or Hootsuite.
• Ability to interpret platform analytics and turn findings into clear, useful reports.
• Strong written English, sound organisation, creative initiative, and discretion when handling candidate information or public complaints.
• Willingness to travel to branches and work variable hours for campaigns or events.
• German language skills, experience in education, recruitment, or migration services, and familiarity with Meta Ads are advantageous.

What We Offer / Why Join

• Salary based on experience.
• Language training opportunities.
• The chance to shape the institution’s brand voice for audiences across multiple international markets.