Social Media Manager Assistant

Role Overview

This position sits at the center of a brand’s daily digital conversation, turning strategy into platform-ready content, paid campaigns, and real community interaction. You will move between creative production, publishing, paid media, and reporting, making sure every channel feels active, on-brand, and pointed toward audience growth and qualified leads. The role matters because the brand’s reputation, reach, and pipeline depend on showing up consistently and learning quickly from performance data.

Key Responsibilities

• Build platform-specific ad creative, graphics, and visuals that support lead generation and sales campaigns.
• Produce short-form video content shaped by current platform trends and the brand’s established tone.
• Keep Facebook, X, YouTube, Instagram, LinkedIn, TikTok, and company websites active with consistent, timely brand content.
• Watch social channels daily and respond to comments, direct messages, and inquiries in a way that builds genuine community connection.
• Monitor brand mentions and relevant industry discussions, then address feedback or reputation issues before they escalate.
• Translate business goals into social strategies and maintain a centralized publishing calendar for marketing pushes, sales priorities, and competitive positioning.
• Set up and manage paid digital campaigns across Meta, LinkedIn, and Google Ads, then measure ROI, reach, engagement, traffic, and conversions with tools such as Google Analytics.
• Improve website and blog visibility through SEO practices, conduct market and competitor research, and adjust formats or campaigns based on findings.

Requirements & Qualifications

• Diploma or degree in Marketing, Communications, Public Relations, Fine Arts, Graphic Design, IT, or a related business discipline.
• At least 3 years of hands-on sales and marketing experience, including direct management of corporate or brand social media accounts.
• A portfolio that demonstrates measurable audience growth and successful social campaign execution.
• Comfort using social scheduling platforms and analytics dashboards to plan, publish, and evaluate content.
• Strong oral, written, and narrative communication skills, with the ability to adapt tone for different social platforms.
• Creative instincts combined with commercial awareness and a customer-first approach to content and community management.
• Strong multi-tasking and organizational ability, with the capacity to manage several platforms, campaigns, and conversations at once.
• Graphic design skills across multiple tools are an added advantage.