Social Media Associate

Role Overview

This role manages the company’s day-to-day presence across social platforms, from planning and producing content to engaging with customers and tracking results. By combining consistent brand communication with audience insights and campaign improvements, the Social Media Manager helps strengthen visibility, build customer relationships, and support wider marketing and sales activity.

Key Responsibilities

• Build monthly content schedules and create platform-appropriate graphics, videos, reels, and stories for Facebook, Instagram, TikTok, LinkedIn, YouTube, and WhatsApp Business.
• Publish and maintain social content, ensuring it follows the company’s brand guidelines and communication standards.
• Monitor comments, direct messages, and customer enquiries, responding promptly and professionally to support a positive brand reputation.
• Plan and execute organic and paid social campaigns to increase reach, audience growth, engagement, and brand awareness.
• Coordinate influencer collaborations and work with content creators and the Brand & Creative team on campaign materials.
• Maintain WhatsApp Business catalogues, promotions, and customer communications.
• Track campaign and channel performance, prepare reports, and recommend practical changes based on results.
• Follow platform trends, competitor activity, and new digital marketing opportunities, and coordinate with Marketing, Sales, and Customer Service on integrated campaigns.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related discipline.
• Two to three years of experience in social media management, digital marketing, or content creation.
• Demonstrated experience managing social accounts for a business and producing engaging digital content.
• Practical ability with content creation and editing tools such as Canva, Adobe Creative Suite, or CapCut.
• Basic knowledge of social media analytics, Google Business Profile, and digital performance reporting.
• Experience with social media management platforms and influencer campaign coordination is an advantage.
• A certification in Social Media Marketing or Content Marketing is desirable.