Email & SMS Specialist

Role Overview

Twin Health is hiring an Email & SMS Specialist to run and improve the communications that support its digital acquisition efforts. You’ll manage day-to-day email activity in Braze, strengthen delivery and engagement, and build the company’s first SMS marketing program. Your work will help Twin Health connect more effectively with people seeking support for metabolic health and chronic conditions.

Key Responsibilities

• Operate the email program in Braze, including campaign scheduling, audience segmentation, creative experiments, and ongoing optimization.
• Investigate and address deliverability problems by monitoring sender reputation, list hygiene, inbox placement, and related factors, including Gmail Promotions tab performance.
• Plan and launch Twin Health’s initial SMS marketing program using Braze, with appropriate consent processes and attention to TCPA requirements.
• Develop email and SMS tests with explicit hypotheses, measurement plans, and success criteria; interpret results and apply the findings.
• Document campaign choices, audience logic, creative tests, and performance insights so decisions can be reviewed and repeated.
• Coordinate with marketing, analytics, and technical partners to connect campaign activity with individual lead records and improve measurement.
• Use AI tools, including Claude, to produce content variations and streamline reporting where useful.

Requirements & Qualifications

• At least four years of experience in email marketing, marketing automation, or a closely related digital marketing role.
• Practical experience using Braze or a comparable email service provider or customer data platform.
• Experience launching or expanding SMS marketing, including familiarity with consent management and the fundamentals of TCPA compliance.
• Working knowledge of email deliverability, sender reputation, authentication, list hygiene, and inbox placement.
• Experience with CRM systems such as Salesforce and marketing automation workflows.
• Ability to design, run, and assess A/B tests using relevant performance data.
• Comfort executing within an established channel strategy and following defined priorities.
• A bachelor’s degree in marketing, communications, business, or a related discipline is estimated for this role.
• Must be authorized to work in the United States; visa sponsorship is not available.
• Experience in a regulated industry or in healthcare technology or digital health is beneficial, as are SQL skills, customer data experience, and collaboration with channel strategy or marketing operations leaders.

What We Offer / Why Join

This role offers the opportunity to shape a new SMS channel while improving the email program at a digital health company focused on metabolic health and chronic conditions.