Social Media Assistant

Role Overview

This is a hands-on social media and content creation role, ideal for someone with a year or two of experience who is eager to take ownership of a brand's online presence. On a typical day, you'll brainstorm content ideas, film and edit short-form video, design graphics in Canva or Adobe Express, schedule posts across Facebook, Instagram, TikTok, and LinkedIn, and keep a clear view of what's performing. Your work directly shapes the brand's voice, fuels audience growth, and ensures every post is purposeful, on-brand, and backed by data.

Key Responsibilities

• Own and maintain a structured content calendar, planning posts that align with campaigns, product launches, and seasonal moments.
• Plan, shoot, and edit short-form video content like Reels and TikToks, including on-camera appearances and voiceovers, with a focus on being camera-confident and natural.
• Design eye-catching social graphics, carousels, and quick edits using Canva, Adobe Express, or CapCut, ensuring consistency with brand guidelines.
• Manage day-to-day posting across Facebook, Instagram, TikTok, and LinkedIn, including writing captions, selecting hashtags, and scheduling content.
• Monitor incoming comments, direct messages, and mentions, responding in a timely, on-brand tone to grow community engagement.
• Assist with Meta Ads setup and optimisation, including basic audience targeting, testing, and budget tracking.
• Compile weekly or monthly performance reports, using built-in analytics and social platform insights to identify what worked and what needs refining.
• Stay on top of social media trends, platform algorithm changes, and content formats, bringing fresh ideas to the team proactively.

Requirements & Qualifications

• Diploma or degree in Marketing, Communications, Digital Marketing, Journalism, or a related discipline.
• 1–2 years of hands-on experience managing social media accounts and producing content in a professional capacity.
• Strong working knowledge of Canva, CapCut, and Adobe Express, with the ability to create polished graphics and edits quickly.
• Solid understanding of Facebook, Instagram, TikTok, and LinkedIn best practices, including native features and posting specifications.
• Experience building content calendars and juggling multiple content pieces on deadline.
• Basic knowledge of Meta Ads Manager, including campaign objectives, audiences, and ad reporting.
• Familiarity with social media analytics and confidence pulling performance data to support decisions.
• Excellent written communication skills, a strong creative eye, and the ability to stay organised while managing diverse tasks.
• Comfortable being on camera, directing your own videos, and regularly creating content that features you or a team.