Senior Manager - National Sales
Posted:
Job Title: Sales Director – FMCG
About the Company
We are a leading FMCG organization dedicated to delivering high-quality products and driving market growth. We are seeking a dynamic and results-driven Sales Director to lead our sales teams, develop strategic initiatives, and achieve ambitious revenue targets.
Job Summary
Dynamic and results-driven professional with extensive experience in driving sales growth, building relationships, and delivering measurable results. The role focuses on developing and executing sales strategies, coaching Sales Managers, identifying new market opportunities, and optimizing sales resources.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue and market share targets.
- Lead and coach Sales Managers while aligning sales objectives across channels.
- Identify new market opportunities and recommend competitive pricing strategies.
- Collaborate with R&D and Marketing on new product development, launch planning, and route-to-market strategies.
- Drive product visibility through promotional campaigns and brand-building initiatives.
- Build and maintain strong relationships with key customers, distributors, and business partners.
- Identify and remove operational barriers affecting sales performance through cross-functional collaboration.
- Optimize utilization of sales resources, including vehicles, sales applications, and customer investments.
- Monitor market trends, competition, and product pricing to maximize profitability.
- Identify sales risks, implement mitigation measures, and ensure business continuity.
- Recruit, develop, mentor, and retain top sales talent while fostering a high-performance culture.
- Set team objectives, conduct performance reviews, and promote continuous learning and improvement.
Qualifications
- Education: Bachelor's degree in Sales & Marketing, Business Administration, Commerce, or a related field.
- Advanced Degree: A Master's degree in Business Administration (MBA) or a related discipline is an added advantage.
- Professional Certifications: Professional qualifications in Sales, Marketing, or Leadership are an added advantage.
- Experience: At least 15 years' proven experience in FMCG sales, including senior sales leadership roles.
- Membership: Must be a member of the Marketing Society of Kenya (MSK).
If you are a visionary leader with a passion for driving sales excellence and building high-performing teams, we invite you to apply and join our organization.
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