Senior Growth Marketing Manager

Role Overview

This growth marketing role moves through a series of increasingly independent assignments: first improving Repeat Phones performance, then learning and taking ownership of Digital Lending, and later joining the Lifecycle pod. You’ll plan and run CRM campaigns, use funnel evidence to decide what to test next, and build the judgment and leadership experience needed to take responsibility for a growth pod.

Key Responsibilities

• Develop and manage Repeat Phones reactivation and upgrade campaigns in CleverTap, working with the Growth Lead to identify performance drivers and new opportunities.
• Learn the Digital Lending business directly from its lead, then take primary responsibility for cash-loan growth for an agreed period, with support available when needed.
• Transition into the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead and contributing practical conversion experience as the team develops.
• Plan and deliver campaigns across SMS, WhatsApp, push notifications, and in-app messaging in line with each pod’s goals.
• Monitor funnel and cohort results, identify where customers drop off, and share actionable findings with the relevant pod lead.
• Run structured tests of campaign creative, audiences, incentives, and timing, using clear hypotheses to guide decisions.
• Document successful approaches as practical playbooks that colleagues can use and improve.
• Maintain reliable data quality and campaign tracking so performance reporting can be trusted.

Requirements & Qualifications

• At least five years of experience in growth, performance, or lifecycle marketing; experience in fintech, telecommunications, or e-commerce is preferred.
• Evidence of direct ownership for campaign or pod outcomes, rather than participation alone.
• Hands-on experience with CleverTap, Braze, or a comparable CRM platform.
• Ability to interpret funnels and cohorts, diagnose performance, and choose where to focus without relying on a detailed brief.
• Sound judgment and confidence making decisions while working with senior leads across different teams.
• Interest in progressing toward full pod leadership, with the adaptability to work across changing priorities and multiple teams.
• Strong communication skills and the ability to build trust quickly with senior stakeholders.

What We Offer / Why Join

• Fully remote work within UTC -1 to UTC +3 time zones.
• Collaboration with teams across the UK, Europe, and Africa.
• Professional development programmes and coaching partnerships.
• Family-friendly policies, flexible working arrangements, well-being support, and opportunities for career growth.