Reels and Content Creator

Role Overview

Create the visual content that introduces audiences to the establishment’s restaurants, accommodation, wellness facilities and events. You will plan, shoot and edit short-form videos and photography for social channels, working with the Marketing Team to turn experiences and promotions into polished content that reflects a luxury brand and encourages customer interest.

Key Responsibilities

• Develop concepts and produce Reels and other short-form videos for Instagram, TikTok and Facebook, from initial idea through filming and editing.
• Capture the atmosphere and details of the restaurants, rooms, spa, gym, pool, cinema and events through photography and video.
• Spot promising content moments independently and document food presentations, guest experiences, promotions and behind-the-scenes activity.
• Work with the Marketing Team to create content for offers, events, experiences and wider marketing campaigns.
• Use relevant platform formats, trends and audio selectively, ensuring each piece remains consistent with the establishment’s luxury positioning.
• Apply sound production practices, including thoughtful lighting, framing, transitions, audio and colour grading.
• Write engaging captions and contribute ideas to content calendars and campaign planning.
• Review reach, views, engagement, enquiries and audience growth, then suggest ways to improve content performance.

Requirements & Qualifications

• A degree in Digital Marketing, Media Production, Film, Photography, Communications or a related discipline.
• At least four years of hands-on experience in content creation, videography, photography or social media production.
• A portfolio showing short-form videos or Reels that you personally conceived, filmed and edited.
• Strong video and photography skills, including knowledge of lighting, composition, sound, transitions and colour grading.
• Proficiency with CapCut, Adobe Premiere Pro or comparable editing software, plus basic design capability in Canva or Adobe Creative Suite.
• Working knowledge of Instagram, TikTok and Facebook, including their formats, trends, audience engagement and performance measures.
• Ability to turn marketing goals and audience interests into distinctive visual stories; experience in hospitality, lifestyle, travel, entertainment or luxury settings is preferred.
• Availability to work on-site in Muthaiga and cover events or activities outside regular hours when needed.
• Initiative, sound judgement, attention to detail, adaptability and reliable delivery, with the professionalism to collaborate effectively and work independently.