Role Overview
The Project Lead will manage trade marketing campaigns in Mombasa and across multiple regions, guiding each project from initial planning to field execution. By aligning client objectives with the work of internal teams, retail partners and field staff, this role helps deliver consistent, well-coordinated campaigns while keeping budgets, deadlines and brand standards on track.
Key Responsibilities
- Plan and lead trade marketing projects from briefing and preparation through rollout and completion across multiple regions.
- Coordinate campaign activities with clients, internal departments and retail partners, clarifying responsibilities and resolving execution issues.
- Supervise field teams, merchandisers and promoters, supporting them to carry out campaign tasks effectively.
- Track project budgets, schedules and agreed deliverables, escalating risks or delays as they arise.
- Prepare weekly progress reports for stakeholders, including field observations, campaign insights and practical recommendations.
- Check that campaign materials and in-store activity meet brand guidelines and relevant trade-channel requirements.
- Balance the demands of multiple projects while maintaining clear communication with clients and field teams.
Requirements & Qualifications
- Three to five years of experience in trade marketing, FMCG sales, retail promotions or a closely related field.
- Must be based in Kenya’s Coast region.
- Demonstrated experience overseeing field operations, managing teams and meeting client expectations.
- Working knowledge of General Trade, such as wholesalers, kiosks and independent retailers, and/or Modern Trade, including supermarkets, hypermarkets and key accounts.
- Strong planning and organizational skills, with the ability to manage concurrent projects and meet deadlines.
- Clear communication, negotiation and interpersonal skills for working with clients, retail partners and field staff.
- Flexible, proactive approach and the ability to work independently and stay effective under pressure.
- Education or training in marketing, sales or project management is preferred.
- Professional conduct, integrity and careful attention to detail.
Email Subject: GENERAL TRADE PROJECT LEAD – MOMBASA
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