Product Growth & Performance Lead

Role Overview

This position sits at the intersection of product development, commercial growth, and operational execution. You will be responsible for ensuring that new features launch smoothly, that every release is checked and verified, and that the performance of those features is measured and understood. At the same time, you will personally run paid acquisition campaigns, manage budgets, and use data to improve how we attract and retain subscribers. Your work allows the wider business to move faster by turning complex product and marketing details into clear plans, accurate reports, and practical decisions.

Key Responsibilities

• Own the end-to-end quality assurance process for product releases: define test scenarios, execute test cycles, log defects, and follow up until they are resolved before launch.
• Turn business priorities into clear product requirements, technical specifications, and task documentation that development teams can act on without ambiguity.
• Coordinate between engineers, data analysts, revenue teams, and other departments to keep everyone aligned on timelines, dependencies, and delivery milestones.
• Personally set up, launch, and manage paid acquisition campaigns across social, programmatic, and app-install channels, including daily budget control and bid management.
• Monitor acquisition economics around CPI, CAC, and LTV, and make continuous adjustments to channel spend based on performance trends.
• Collaborate with marketing and partnerships teams on audience targeting, ad creative briefs, and market-specific campaign strategies.
• Lead technical and commercial integrations with telecom, payment, and billing partners, covering requirement gathering, testing, rollout planning, and go-live verification.
• Build and maintain dashboards that track subscribers, funnels, feature engagement, and campaign results, and convert those numbers into clear recommendations for action.

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, or a related discipline.
• Several years of hands-on experience in product operations, growth, performance marketing, or digital operations, ideally within a mobile-first or subscription-driven company.
• Demonstrated personal experience managing paid advertising budgets and executing paid acquisition campaigns from setup through ongoing optimization.
• Strong comfort with performance metrics such as CPI, CAC, LTV, conversion rates, and return on ad spend, with the ability to explain what these numbers mean to both technical and non-technical stakeholders.
• Advanced working knowledge of Google Analytics, ad platform dashboards, and digital performance tools used to track and report on user behaviour.
• Proven ability to interpret complex data sets, identify trends, and translate findings into concrete business actions.
• Excellent organisational skills, including the capability to build new processes, document workflows, and manage multiple priorities without close supervision.
• Experience coordinating software releases, testing cycles, or technology integrations with internal and external partners.
• Comfort working independently in a lean, fast-moving environment where ownership and initiative are essential.
• Strong communication and stakeholder management skills, with a track record of working effectively across marketing, product, engineering, and commercial teams.
• Familiarity with African digital, mobile, telecommunications, subscription, or technology products is an added advantage.