Performance Marketing Manager

Job Summary

• The Performance Marketing Manager will lead and oversee the strategy, execution, and optimization of digital and performance marketing campaigns across multiple channels. This leadership role involves managing cross-functional collaboration, mentoring junior team members, and ensuring all marketing initiatives are aligned with the organization’s goals for user acquisition, engagement, and revenue growth.
• The manager will also spearhead the integration of digital marketing with CRM systems, oversee content strategy, and leverage data-driven insights to guide decision-making and team performance.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and develop the digital marketing team (associates, content creators, and external vendors) to ensure high performance and professional growth.
• Establish clear KPIs for digital marketing campaigns and monitor team performance against these metrics.
• Coordinate cross-department efforts between product, sales, and creative teams to ensure alignment and resource efficiency.
• Foster a culture of continuous learning, testing, and innovation in digital marketing practices.

Strategic Performance & Paid Marketing Oversight

• Design and manage multi-channel performance marketing strategies (Google Ads, Meta, LinkedIn, Twitter, and others) to achieve admissions and revenue objectives.
• Oversee the development of ad creatives, landing pages, and content in collaboration with the creative and product marketing teams.
• Monitor, analyze, and present detailed campaign performance dashboards to senior leadership with actionable insights.
• Manage advertising budgets across platforms, ensuring optimal allocation for maximum ROI.
• Maintain a Paid Media Playbook with updated strategies and lessons learned from experiments and A/B tests.

Content & Calendar Management

• Lead the creation of an integrated content marketing strategy aligned with brand and business goals.
• Oversee the Moringa School Content Calendar, ensuring timely and relevant digital content across paid, earned, and owned channels.
• Approve high-level campaign messaging, visuals, and copy for consistency and impact.
• Stay ahead of digital trends to introduce innovative content approaches.

SEO & Digital Optimization

• Direct the implementation of SEO strategies to drive organic traffic and improve search visibility.
• Supervise keyword research, technical SEO audits, and optimization of web content in collaboration with the product team.
• Ensure SEO best practices are integrated across all digital campaigns and website enhancements.

CRM & Conversion Funnel Leadership

• Oversee the implementation of marketing automation workflows and CRM integrations.
• Ensure the team tracks conversions and lead behaviors, addressing funnel drop-offs with targeted re-engagement campaigns.
• Drive alignment between marketing and admissions teams to maintain a seamless lead-to-conversion journey.

Copywriting & Campaign Storytelling

• Provide strategic direction for copywriting across email, display ads, and landing pages.
• Lead the development of brand-aligned messaging to elevate Moringa’s positioning in the market.

About You

Desired Skills & Leadership Qualities:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital and performance marketing, with at least 2+ years in a managerial or team-lead role.
• Proven ability to lead, mentor, and motivate teams, driving accountability and measurable results.
• Expertise in managing multi-channel marketing strategies and budgets.
• Strong analytical mindset with the ability to communicate complex data into actionable strategies for senior leadership.
• Excellent project management skills, with experience leading cross-functional initiatives.
• Advanced knowledge of SEO, CRM, email automation, and performance marketing platforms.
• Ability to balance strategic thinking with hands-on execution.