Nairobi Sales Manager

JOB PURPOSE:

• The National Sales Manager is responsible for achieving the annual sales revenue budget by designing and managing an effective demand creation (marketing) and demand supply (route to market) strategy. The National Sales Manager optimizes pricing, channel mix, product mix, and staff costs within mandated levels to maximize EBITDA and has data-based understanding of the market, competitor activity and customer/consumer behaviour. 

KEY DUTIES & RESPONSIBILITIES:

• Responsible for the application and implementation of key commercial activities.
• Responsible for achieving Financial KPI’s as set out in the annual budget.
• Responsible for leading, managing & developing a high performing Sales and Marketing team aligned with Company HR Policy, Values & Behaviors.
• Ensure sales and marketing department complies with company QA, SHE, (Good Hygiene Practice) and all other company SOPs & deadlines.
• Implement Company corporate risk controls & ensure compliance with legal & company requirements.
• Responsible for all maintenance, upkeep, security and general appearance of the Sales and Marketing Department’s infrastructure, assets, equipment & stocks.

EDUCATIONAL QUALIFICATIONS & EXPERIENCE:

REQUIRED: -

• Experience in Commercial - FMCG specifically; Sales, Marketing, Route to Market, Merchandising and Logistics.
• Understanding the income statement and driving the profit number.
• Team Leadership: Relevant experience leading teams with a diverse level of capability and experience.
• Work Environment: Working in a structured and metric-based environment.
• Highly proficient in Microsoft Office Suite of Products including Outlook, Word, Excel, PowerPoint, SharePoint, and OneNote.

Core Competencies Required: -

• Data Driven Decision Making: Proven ability and track record of using data to drive insights and inform effective decisions at all levels of the organization.
• Financial Acumen: Proven ability and track record of understanding what drives company revenue, and how financial metrics provide insight as to how the company is performing, and what actions need to be taken to drive business growth.
• Leadership: Proven ability and track record leading authentically by putting others first through; active listening, acknowledging other perspectives, providing support to team members enabling them to meet both work and personal goals, involve team members in decisions where appropriate and building a sense of community. This is about having a practical / 'in the field’ approach to leading teams.
• Business Acumen: Proven ability and track record of Understanding and utilizing global economic, financial, and industry data to accurately diagnose business strengths and weaknesses, identify key issues, and develop strategies and plans that will work at both a strategic and operational level. Critical to our business is that this competency is then translated into tangible outputs that are understood by all levels within the organization.

Other Key competencies: -

• Effective Communication: Highly effective communication (English) both verbally (presenting to all levels) and in writing, with the ability to adjust style according to the population.
• Learning Agility: Capable of learning new things easily, taking on new concepts and implementing with the team.
• Highly Organized: structured, documented, and detailed way of working ensuring that responsibilities are achieved within the agreed time frame.
• Highest Ethical Standards and professional conduct is always displayed.

PREFERABLE: -

• B.com Post Graduate/Honours or equivalent