Marketing Officer
Posted:
Company Details
Name:United Winners Sacco
Industry:
Banking
Website:
https://uws.co.ke/
Description:
United Winners Savings and Credit Co-operatives Society Ltd (Formerly known as Umoja Wendani Sacco) was registered in 2001 under the Ministry of Industry Trade and Co-operatives. We, as ‘United Winners Sacco, are proud to reaffirm our commitment to all stakeholders. Our name reflects our dedication …
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
Role summary:
- The staff will be responsible for developing and implementing marketing strategies to promote UWS products and services, enhance brand awareness, increase member acquisition and retention.
Key Responsibilities
- Develop and Execute marketing plans and campaign to promote Sacco products, including FOSA and BOSA services.
- Assist in the development of marketing strategies to penetrate into new markets to increase Sacco membership
- Conduct marketing intelligence to identify trends, opportunities and competitive positioning.
- Maintaining relationship with the existing and potential members to enhance customer satisfaction
- Organize member education forums and outreach programs to increase products knowledge.
- Collaborate with other departments to enhance the customer experience and address member concerns effectively.
- Support the implementation of salary check-off agreements and strategic collaborations with the institutions.
- Conduct direct sales and promotional activities including activation campaigns in targeted locations
- Identify and pursue opportunities for partnership to enhance Sacco visibility.
- Assist in market activations, roadshows, and church visits by handling inquiries and signing up potential members.
- Distribute marketing materials like flyers, brochures, and branded merchandise.
- Register leads and share with the marketing team for follow-ups.
- Prepare regular reports on marketing insight, campaign effectiveness and member
engagement metrics.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 2 years of experience in marketing, preferably in the financial or SACCO sector.
Skill and attributes
- Strong understanding of digital marketing, social media, and brand management.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and collaboratively in a target-driven environment.
- Experience in event planning and community engagement is an added advantage.
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