Marketing Officer

Role summary:

• The staff will be responsible for developing and implementing marketing strategies to promote UWS products and services, enhance brand awareness, increase member acquisition and retention.

Key Responsibilities

• Develop and Execute marketing plans and campaign to promote Sacco products, including FOSA and BOSA services.
• Assist in the development of marketing strategies to penetrate into new markets to increase Sacco membership
• Conduct marketing intelligence to identify trends, opportunities and competitive positioning.
• Maintaining relationship with the existing and potential members to enhance customer satisfaction
• Organize member education forums and outreach programs to increase products knowledge.
• Collaborate with other departments to enhance the customer experience and address member concerns effectively.
• Support the implementation of salary check-off agreements and strategic collaborations with the institutions.
• Conduct direct sales and promotional activities including activation campaigns in targeted locations
• Identify and pursue opportunities for partnership to enhance Sacco visibility.
• Assist in market activations, roadshows, and church visits by handling inquiries and signing up potential members.
• Distribute marketing materials like flyers, brochures, and branded merchandise.
• Register leads and share with the marketing team for follow-ups.
• Prepare regular reports on marketing insight, campaign effectiveness and member

engagement metrics.
Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in marketing, preferably in the financial or SACCO sector.

Skill and attributes

• Strong understanding of digital marketing, social media, and brand management.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and collaboratively in a target-driven environment.
• Experience in event planning and community engagement is an added advantage.