Marketing Manager

Role Overview

As Marketing Manager, you will lead the marketing function for an institution offering training, professional examinations, translation services, and international employment placement. Reporting to the Managing Director, you will guide a team, manage campaign spending, and turn enquiries into course registrations, service uptake, and placement opportunities across the organisation’s branches.

Key Responsibilities

• Set and deliver marketing plans for the institution’s courses, examinations, language and translation services, and overseas employment programmes.
• Oversee brand presentation across digital channels, branch locations, and printed promotional materials.
• Plan, run, and improve advertising campaigns on Meta, TikTok, and Google, monitoring lead costs and acquisition results against the available budget.
• Strengthen organic search, email outreach, and landing pages to attract relevant prospects and encourage them to take the next step.
• Build and improve the journey from first enquiry through follow-up to enrolment or handover for placement services.
• Use analytics, advertising reports, and CRM information to assess campaign performance, lead progress, and return on marketing spend.
• Manage and support staff working in design, digital content, and recruitment outreach, setting priorities and performance expectations.
• Develop relationships with partner institutions, industry groups, and professional networks, and visit branches to coordinate local campaigns with central plans.

Requirements & Qualifications

• At least four years of experience in a marketing management role, including direct supervision of creative or outreach staff.
• Marketing experience in education, training, corporate learning, recruitment, or staffing.
• Practical experience managing paid campaigns on Meta, Google, and TikTok, with responsibility for budgets and campaign targets.
• Confidence using Google Analytics, advertising dashboards, and CRM tools to monitor campaign activity and conversion pipelines.
• Strong communication and leadership skills, including the ability to coordinate work across branches and present performance findings to senior leadership.
• Willingness to travel to regional branches when required.
• Experience with foreign-language programmes, migration services, or international job placement is an advantage. Additional language skills relevant to the institution’s work are also beneficial.

What We Offer / Why Join

• Monthly compensation of KES 100,000–120,000.
• Opportunities for specialised language training.
• A senior marketing role with responsibility for growth across training and international placement services.