Marketing Manager

Role Overview

This role drives the day-to-day execution of marketing and business development strategies for a deposit-taking SACCO, with a focus on growing membership, deepening brand visibility, and increasing market share. The person in this position will coordinate campaigns, manage digital channels, and lead relationship-building efforts to attract and retain members while supporting the organisation’s long-term growth objectives.

Key Responsibilities

• Design and implement marketing plans and campaigns that align with the SACCO’s strategic goals, including membership drives and awareness initiatives.
• Manage the organisation’s social media presence and other communication channels to ensure consistent, engaging messaging.
• Coordinate promotional activities, advertising, and public relations efforts to strengthen brand recognition and member loyalty.
• Conduct market research, customer surveys, and feasibility studies to identify growth opportunities and refine product offerings.
• Develop and maintain strong relationships with current and potential members, partners, and stakeholders through targeted outreach and networking.
• Prepare business proposals, negotiate partnerships, and pursue new income-generating avenues that support the SACCO’s expansion.
• Organise events such as annual general meetings, member education sessions, training, and corporate social responsibility activities.
• Monitor marketing performance against set targets, report on results and challenges, and recommend adjustments to improve outcomes.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, or a closely related business field from an accredited institution.
• Minimum of two years of hands-on experience in marketing and business development, ideally within a financial services environment such as a SACCO, bank, or microfinance institution.
• Proven ability to craft and execute marketing strategies that drive measurable growth in membership and revenue.
• Strong verbal and written communication skills, with the ability to negotiate and build rapport across diverse audiences.
• Demonstrated expertise in managing multiple projects simultaneously while meeting strict deadlines.
• Analytical mindset with experience using data from market intelligence and customer feedback to inform decisions.
• Familiarity with digital marketing tools, social media management, and content creation for professional audiences.
• High degree of integrity, professionalism, and a customer-centric approach to service delivery.