Marketing Intern

Company Details

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Industry: Electrical/Electronic Manufacturing
Description: Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We k… Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We know the tobacco industry is a controversial one, and so it’s all the more important that we act responsibly, from the sourcing of tobacco leaf right through to how we market our products to adult consumers. Global to local Our business operates at a local, as well as global, level. We don’t own tobacco farms or directly employ farmers. More than 1,000 BAT leaf technicians worldwide support some 90,000 contracted farmers worldwide. We are a part of many local communities - both large and small - around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain. In 2015, we sold 663 billion cigarettes, made in 44 factories in 41 countries. View more View less

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Not specified
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

Support the delivery of trade marketing and distribution plans across an assigned territory, helping ensure the company’s brands are available in the right outlets and supported in line with their brand and pricing strategies. The role combines outlet visits, partner engagement, stock oversight and performance tracking to strengthen trade coverage and contribute to volume, value and distribution goals.

Key Responsibilities

  • Assist with territory trade marketing and distribution activities, aligning execution with brand priorities, pricing and the needs of local trade partners.
  • Help plan outlet coverage, visit frequency and call schedules to make field routes effective and efficient.
  • Build productive working relationships with distributors, retailers and other trade partners, sharing market feedback and encouraging support for company brands.
  • Track territory performance by channel and outlet type, contributing to volume, numeric distribution and weighted distribution targets.
  • Support product availability by monitoring stock levels, quality and freshness, and escalating supply or product concerns through appropriate reporting.
  • Suggest and test practical improvements to established ways of working, applying useful ideas and supporting change in the field.
  • Help organise and take part in team events and programmes, and provide cover for regional trade teams when needed.

Requirements & Qualifications

  • Bachelor’s degree in marketing, commerce or a related discipline.
  • At least two years of driving experience and a valid driver’s licence.
  • Strong English communication and writing skills; knowledge of the local language is an advantage.
  • Effective selling, negotiation, communication and problem-solving abilities.
  • Confidence working with data, with good planning and organisational skills.
  • A proactive, ambitious approach and a genuine willingness to learn.

What We Offer / Why Join

  • Annual performance bonus, subject to eligibility.
  • Country-dependent benefits that may include health plans, work-life balance initiatives, transport support and flexible holiday arrangements with additional incentives.
  • Access to online learning resources and personalised development programmes, including opportunities to build leadership skills.
  • An environment that supports internal career development and continuous improvement.
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