Role Overview
As Head of Marketing & Communications, you will shape how a manufacturing business operating across East Africa attracts customers, earns trust, and supports its commercial goals. You will connect the company’s manufacturing strategy to practical marketing activity, working closely with Sales and regional teams while safeguarding the organisation’s reputation in complex industrial and regulatory settings.
Key Responsibilities
- Set marketing and communications priorities that support the company’s growth objectives and market position.
- Work with Sales to generate demand, strengthen prospect engagement, and provide marketing support for the sales pipeline.
- Develop and maintain a clear brand narrative that presents the company as a credible, technology-enabled manufacturing partner to governments, NGOs, and enterprises.
- Oversee digital marketing activity and use analytics, CRM data, and performance measures to assess results and guide improvements.
- Plan and deliver events, stakeholder briefings, and thought leadership that build visibility and confidence in the company.
- Create practical marketing playbooks that regional teams can adapt and use consistently across different markets.
- Lead, develop, and organise a focused marketing team, setting clear expectations and supporting strong execution.
- Guide communications in high-pressure situations and help protect the company’s reputation amid complex industry and regulatory issues.
Requirements & Qualifications
- Substantial experience in senior marketing and communications leadership; the source does not specify a minimum number of years.
- Background in B2B marketing, preferably in manufacturing or an industrial sector.
- Commercial judgement and a track record of connecting marketing work to revenue growth or sales support.
- Strong written and verbal communication skills, including the ability to communicate confidently with varied stakeholders.
- Experience handling crisis communications or working in other high-pressure environments.
- Sound knowledge of digital marketing, CRM systems, and performance measurement.
- Ability to work effectively across countries and cultures.
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