Junior Graphic Designer

Role Overview

You will join a growing fashion retail company operating along the Thika Road corridor, working closely with the marketing team to keep the brand visually sharp across every customer touchpoint. Your typical week blends design sprints for social media campaigns, short-form video editing for product drops, and hands-on coordination with print vendors to ensure in-store visuals are delivered on time. This role matters because your creative output directly drives footfall to stores and engagement with the brand's online community.

Key Responsibilities

• Create original artwork for social media posts, stories, carousel ads, and paid promotional creatives tailored to Instagram, Facebook, and TikTok.
• Design in-store marketing materials including point-of-sale displays, window posters, pricing signage, and large-format billboards that align with current campaign themes.
• Shoot and edit short-form video content and reels using CapCut or similar tools, adapting trending audio and visual formats to suit the fashion retail audience.
• Prepare print-ready files with correct bleed, trim marks, colour profiles (CMYK), and resolution specifications for external printing houses.
• Write crisp, on-brand social media captions and short promotional copy that drive clicks, saves, and shares among fashion-conscious shoppers.
• Collaborate with the marketing lead to plan seasonal sales events, new collection launches, and retail activations from concept to delivery.
• Maintain a library of brand assets, templates, fonts, and colour palettes to ensure consistent visual identity across all channels and vendors.
• Coordinate with mall management and sign suppliers to confirm installation timelines and quality standards for physical campaign materials.

Requirements & Qualifications

• Diploma or Bachelor's degree in Graphic Design, Digital Marketing, Communications, or a related creative discipline.
• At least 2 years of hands-on experience producing graphic design assets, social media content, and digital artwork in a professional setting.
• A strong portfolio showcasing original design work, branding projects, social media visuals, and video editing samples — this is essential to your application.
• Proficiency in Adobe Photoshop, Illustrator, and InDesign, plus working knowledge of Canva and video editing tools such as CapCut.
• Practical understanding of native content formats and specifications for Instagram, TikTok, and Facebook, including stories, reels, and carousels.
• Solid eye for typography, colour harmony, composition, and visual storytelling, with basic copywriting skills to support campaign messaging.
• Ability to work on-site in Alsops along Thika Road and manage multiple design requests under tight campaign deadlines.
• Prior experience in fashion, apparel retail, or consumer lifestyle branding is a distinct advantage.

What We Offer / Why Join

This is a full-time on-site role based in Alsops along Thika Road, offering a monthly salary of KSh 40,000 – KSh 50,000. You will gain hands-on experience in a fast-moving fashion retail environment, with the opportunity to see your designs come to life in-store and across digital platforms. Candidates living along or near the Thika Road transport axis are particularly encouraged to apply.