Head of Sales & Marketing

Role Overview

The Head of Sales & Marketing leads the commercial agenda for a facilities management business, turning market insight into revenue growth, stronger brand recognition and expansion across East Africa. Working within the senior management team, this leader sets direction for sales, marketing and customer relationships while ensuring plans translate into measurable commercial results.

Key Responsibilities

• Set and deliver revenue, market-share and business-development plans, including targets for new markets and high-value opportunities.
• Build a qualified sales pipeline, monitor conversion performance and guide teams through complex B2B sales and tender processes.
• Identify opportunities to broaden the service portfolio in response to changing needs among corporate and commercial clients.
• Direct brand positioning and integrated campaigns across digital, social media and traditional channels; use competitor and market research to adjust priorities.
• Lead, develop and retain sales, account management and digital marketing teams, setting clear KPIs and accountability measures.
• Oversee annual planning, departmental budgets and revenue forecasts, and provide regular performance analysis and recommendations to the Group CEO and Board.
• Develop key client relationships, improve retention and satisfaction, and promote value-added facilities management solutions.
• Strengthen CRM use to improve customer insight, service tracking and the quality and consistency of client communications.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Strategic Management or a related discipline; a master’s degree is an advantage.
• Recognised professional qualification in Sales and Marketing, such as a diploma or equivalent professional membership.
• At least eight years of progressive sales leadership experience, including four or more years in senior commercial management.
• Evidence of delivering revenue growth, expanding into new markets and executing effective brand strategies.
• Facilities management, commercial services or other B2B service-sector experience is strongly preferred.
• Strong commercial judgement and the ability to convert organisational strategy into practical sales and marketing plans.
• Demonstrated leadership, negotiation, communication and executive stakeholder-management skills.
• Proficiency in digital marketing and CRM platforms, with the ability to use data to guide commercial decisions.
• Professional integrity and a sound understanding of corporate governance and statutory and tendering requirements.