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Obble is looking for a Growth Marketer to help build brand awareness, drive inbound growth, and create meaningful connections with agency owners and recruiting leaders. This role is focused on owning growth outcomes rather than simply managing marketing activities.
The successful candidate will be responsible for developing valuable content, improving search visibility, managing email campaigns, and creating growth experiments that directly impact business results. This opportunity is ideal for a marketer who enjoys writing, analyzing data, and building growth strategies for B2B software products.
Key Responsibilities:
• Own inbound growth channels, including website content, search performance, and email marketing campaigns.
• Create high-quality content by engaging with recruiters and industry professionals to understand their challenges.
• Develop and execute growth experiments with clear objectives, expected outcomes, and performance analysis.
• Build launch strategies for LinkedIn and relevant online communities where staffing professionals engage.
• Monitor marketing performance metrics and identify opportunities for improvement.
• Test, analyze, and optimize campaigns based on measurable results.
• Develop strategies to increase brand awareness and attract potential customers.
Requirements:
• 2+ years of experience in growth marketing or content marketing for a B2B software product.
• Strong writing skills with the ability to create valuable and engaging marketing content.
• Ability to use analytics to identify meaningful trends and distinguish real opportunities from noise.
• Experience creating content strategies and managing inbound marketing channels.
• Strong understanding of B2B audiences and customer-focused marketing.
• Strong knowledge of:
• Search engine optimization (SEO), content marketing, and website growth strategies.
• Email marketing, lifecycle campaigns, and marketing automation.
• Growth experimentation, analytics, and performance measurement.
• Experience marketing to recruiters, staffing agencies, or HR technology buyers is preferred.
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