Enterprise Sales Manager

Role Overview

The Enterprise Sales Manager – Cassava Portfolio leads growth across major enterprise accounts in Kenya, shaping account strategies around clients’ industry priorities and connecting them with relevant Cassava solutions. The role combines senior customer engagement, complex solution sales, market insight and team leadership to help Liquid Intelligent Technologies grow revenue, deepen customer relationships and support clients’ digital transformation.

Key Responsibilities

• Develop industry and account plans for priority sectors such as financial services, healthcare, manufacturing, FMCG and large corporates, informed by market conditions, regulation and competitor activity.
• Own growth plans for Tier 1 and Tier 2 enterprise accounts, build relationships with senior decision-makers, and identify opportunities to increase revenue across cloud, cybersecurity, compute and AI, colocation, connectivity and payment solutions.
• Track account performance, revenue, pipeline and retention; identify new commercial opportunities and strengthen customers’ use of the broader Cassava portfolio.
• Lead consultative sales engagements, working with product, solutions and enterprise architecture teams to shape offers around customer needs and industry requirements.
• Oversee the development of proposals, RFP and RFI responses, presentations and commercial offers, ensuring each addresses the customer’s business objectives.
• Guide architecture teams on aligning solution designs with industry strategies, and support executive-level technology discussions with client CIOs, CTOs and CISOs.
• Represent Liquid at relevant industry events and contribute market research, executive briefings and thought leadership to support business decisions and customer engagement.
• Maintain accurate account plans, contract records, forecasts and pipeline updates; apply commercial governance and risk controls throughout pricing, bidding and negotiation.
• Set performance expectations for account teams, coach and develop sales talent, and promote a culture of accountability, agility, collaboration and follow-through.

Requirements & Qualifications

• Bachelor’s degree in business, telecommunications, information technology, computer science, engineering or a related discipline.
• An MBA or relevant master’s degree is preferred.
• At least five years of progressive enterprise or direct sales leadership experience in telecommunications, managed ICT services, systems integration or technology.
• Demonstrated success managing large enterprise or public enterprise accounts and achieving or exceeding revenue targets.
• Strong experience with consultative solution selling, complex commercial negotiations and long sales cycles involving multiple stakeholders.
• Ability to lead and influence teams across sales, product, enterprise architecture and marketing.
• Sound understanding of enterprise technology solutions and the ability to connect technical capabilities to customer priorities and measurable business value.
• Strong market analysis, competitive research, financial modelling, commercial pricing and risk assessment skills.
• Confident executive-level communication, presentation, negotiation and business writing skills.
• Advanced Microsoft Office skills and experience using enterprise CRM platforms such as Salesforce.
• Knowledge of telecommunications regulation, Kenya’s data protection requirements and relevant financial-sector regulation.

What We Offer / Why Join

The role offers the opportunity to shape enterprise growth across a broad technology portfolio, influence customer transformation agendas and build the capabilities of a sales team serving major organisations in Kenya.