Direct Sales Agent

Role Overview

Reporting to the Shop Team Leader, this frontline position drives revenue in a telecommunications retail environment by converting customer interest into airtime sales, new subscriptions, and device purchases. The agent combines active selling with disciplined stock and cash routines, keeping daily records accurate while helping customers set up and use their data devices with confidence. The role matters because it directly influences shop targets, customer satisfaction, and adherence to retail finance controls.

Key Responsibilities

• Meet assigned sales targets across airtime, new customer acquisitions, and device sales.
• Engage customers, uncover their needs, and recommend products, bundles, or plans that fit their usage and budget.
• Apply upselling and cross-selling methods to increase transaction value and attach relevant services or accessories.
• Reconcile consignment and shop inventory daily, comparing system balances with physical counts and reporting discrepancies.
• Oversee the daily cash float, record payments correctly, and account for all sales at the end of each shift.
• Deliver prompt, professional service and help implement initiatives that improve the customer experience and lift sales.
• Assist customers with data device configuration, setup, and basic technical troubleshooting.
• Develop customer relationships that encourage repeat visits and referrals within the local market.

Requirements & Qualifications

• Diploma or bachelor’s degree in business, marketing, or a related field.
• At least one year of experience in a sales role, ideally within retail, telecommunications, or another customer-facing setting.
• Product knowledge covering telecom services, devices, and data solutions.
• Marketing and promotion skills, with the ability to present offers clearly and attract customer interest.
• Proven upselling and cross-selling ability, plus a solution-oriented mindset when addressing customer needs.
• Customer relationship management skills, including follow-up and retention-focused communication.
• Core competencies in customer focus, networking and partnership building, influencing, negotiating, and analytical thinking.
• Leadership orientation that includes strategic awareness, business acumen, results focus, and a commitment to developing self and others.