Digital Marketing Officer

• The Digital Marketing Officer will manage and grow the company's digital brand presence across all social media platforms, deliver social media marketing services to a key client account, support business development through targeted outreach, and coordinate front office operations. This is a hands-on, high-impact role suited to a creative, commercially minded professional ready to take ownership.

Requirements

• Diploma or degree in Marketing, Communications, Business, or a related field.
• Proficiency in tools such as Canva, Adobe Express, and CapCut to create clean, brand-consistent graphics and short-form video content.
• Practical knowledge of social media tools for business and content marketing.
• Strong written English — confident writing captions, outreach emails, and professional copy.
• Organised and self-directed — able to manage multiple accounts and deadlines simultaneously.
• Experience managing a brand's social media page or working in an agency environment is an advantage.
• An interest in or familiarity with technology and B2B services is a plus.

Key Responsibilities

Digital Content Creation & Social Media Management

• Plan and manage monthly content calendars for all social media platforms.
• Design and produce professional social media graphics, posts, and short-form video content using tools such as Canva, Adobe Express, and CapCut.
• Write engaging captions and copy aligned to each brand's tone and audience.
• Schedule, publish, and monitor content performance across platforms.
• Manage community engagement — respond to comments, DMs, and interactions.

Client Account Management

• Manage social media content for an assigned client account on a retainer basis.
• Deliver monthly content calendars, graphics, and copy to agreed timelines.
• Coordinate content reviews and approvals with the client team.

Business Development Support

• Conduct structured cold email and LinkedIn outreach to generate qualified leads.
• Maintain a lead pipeline and follow up consistently with prospects.
• Schedule discovery calls between prospective clients and company leadership.

Front Office Coordination

• Handle incoming calls, emails, and general correspondence professionally.
• Manage scheduling, appointments, and calendar coordination for leadership.

Reporting & Analytics

• Track and compile monthly performance reports across social media platforms (reach, engagement, follower growth, link clicks).
• Use insights to recommend content optimizations and strategy adjustments.

Brand Consistency

• Maintain and apply brand guidelines across all content — ensuring fonts, colors, tone, and messaging stay consistent across company and client channels.