Digital Marketing Intern
Posted:
Digital Marketing Intern
Direct Line Reporting: Digital Marketing Manager / Marketing Lead
Industry Sector: Digital Media / Marketing & Advertising
Gross Salary Structure: KSh 16,000 – 23,000 (Stipend)
Location: Nairobi CBD, Nairobi
Role Overview
We are seeking a highly creative, energetic, and detail-oriented Digital Marketing Intern to support our growing online brand footprint from our central office in Nairobi CBD, Nairobi. Your primary focus will be to design eye-catching social media graphics, write compelling copy, and keep our multi-channel content calendar running smoothly. This position bridges creative visual execution with daily community management; you will interact directly with our online followers, track audience response metrics, and help run digital campaigns. The role is perfect for an aspiring marketer who has strong Canva design skills, lives on social media platforms, and wants hands-on experience translating digital trends into business growth.
Areas of Accountability
Graphic Design & Content Creation
- Design clean, modern, and engaging social media graphics, banners, and promotional templates using Canva.
- Write catchy, brand-aligned captions and copy tailored for distinct platforms, including Instagram, TikTok, LinkedIn, and Facebook.
- Capture and edit short-form video assets (reels, TikToks, shorts) to drive organic audience engagement.
- Maintain absolute visual consistency, ensuring all imagery, colors, and fonts align with our brand identity guides.
Community Management & Brand Interaction
- Monitor active corporate channels daily, responding to comments, direct messages, and customer inquiries with a helpful, professional brand voice.
- Proactively interact with relevant online communities, industry groups, and followers to spark conversations and boost organic reach.
- Assist in organizing and executing interactive social features such as live polls, Q&A sessions, and product giveaways.
Scheduling & Campaign Coordination
- Map out, organize, and schedule structured monthly layouts within our master content calendar.
- Coordinate the timely launch of digital marketing assets to synchronize with broader offline promotions and product rollouts.
- Support early-stage setups for email newsletter broadcasts, corporate blog uploads, and basic website text adjustments.
Analytics Tracking & Trend Analysis
- Gather and record key weekly traffic stats, follower growth curves, and post-engagement metrics using platform-native analytics.
- Keep tabs on competitor digital footprints and highlight viral social media trends that our brand can capitalize on.
- Organize raw campaign data and digital assets cleanly in shared team drives for easy retrieval.
Skills & Experience Required
Minimum Entry Criteria
- Academic Foundation: Certificate in Digital Marketing, Public Relations, Mass Communication, or a matching creative business discipline.
- Hands-on Exposure: At least 6 months of active, practical experience managing professional social media profiles, creating content, or volunteering in a marketing capacity.
- Design Literacy: Practical, everyday mastery of Canva for quick, high-quality graphic creation and layout formatting.
- Platform Fluency: Comprehensive familiarity with the operational nuances of Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter).
Core Competencies
- Verbal & Written Spark: Strong copywriting capabilities with a sharp eye for spelling, grammar, and engaging storytelling.
- Organizational Habit: Excellent time-management skills to balance multiple layout requests and scheduling slots without missing deadlines.
- Eager to Learn: A highly curious mindset, ready to absorb modern digital marketing practices and take constructive team feedback on the fly.
What's in it for You
- Real Project Ownership: Move past standard coffee runs; you will actively shape a live brand's daily visual presence and execute campaigns.
- Professional Mentorship: Learn directly from experienced marketing strategists and gain practical insights into modern advertising and analytics.
- Central CBD Workspace: Enjoy working in a high-energy environment right in the heart of Nairobi, with easy transport access and a dynamic team structure.
Way to Apply
Please submit your updated resume, indicating the job title in your subject line. Applications are reviewed continuously.
Key Skills
Content Creation Digital marketing Content Creator Social Media Management Canva Designer Social Media Assistant Marketing Assistant Digital Marketing Assistant Social Media Intern Online Marketing InternCV Job Description Matcher See how well your CV matches this job and get tips to improve your chances AI Tool
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