Digital Marketer & Videographer

Role Overview

This position blends property marketing with hands-on visual production. You will own the camera-to-publish pipeline for a real estate company in Ruiru’s Kamakis area, turning listings, site progress, client stories, and brand moments into video and photo assets that generate buyer inquiries. Working across Instagram, TikTok, Facebook, and YouTube, you will keep the company’s digital presence active, on-brand, and measurable.

Key Responsibilities

• Shoot and edit property walkthroughs, site tours, client testimonials, event coverage, and promotional videos from initial concept through final export.
• Handle all production stages: script or shot-list drafting, lighting placement, audio capture, stabilization, color grading, and rendering.
• Photograph properties in high resolution for web listings, print materials, and social media, maintaining consistent framing and visual quality across developments.
• Create vertical short-form videos (Reels, TikToks, YouTube Shorts) built for strong hooks, watch time, and lead-capture calls to action.
• Run a structured content calendar: batch field shoots, coordinate site access with sales agents and project managers, and maintain an organized archive of raw and edited files.
• Review channel analytics—views, saves, shares, comments, direct messages, and link clicks—and adjust formats, posting schedules, and messaging based on what converts.
• Collaborate with the Marketing Lead on campaign ideas tied to launches, open houses, price promotions, and quarterly sales targets.
• Track platform algorithm changes, editing software updates, and new camera or mobile gear, testing emerging formats where they fit the brand.

Requirements & Qualifications

• Diploma or degree in digital marketing, media production, communications, marketing, or a closely related field.
• Practical experience in videography, photography, and digital content creation; prior work in real estate or property marketing is an added advantage.
• Proficiency with editing and design tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, or CapCut.
• A working portfolio or showreel that demonstrates your video and photo output.
• Strong understanding of Instagram, TikTok, Facebook, and YouTube—including content formats, audience behavior, and basic analytics.
• Visual storytelling ability: composition, camera angles, lighting setup, pacing, and scene construction.
• Organizational skills to meet tight edit deadlines and coordinate shoots across multiple property sites.
• Availability for full-time, on-site and field work based in Ruiru, Kamakis.

What We Offer / Why Join

• Monthly remuneration of KSh 30,000.
• Full-time, on-site role with regular field production at real estate project sites.
• Direct reporting to the Marketing Lead, with end-to-end ownership of video and photo content.
• Varied exposure to property launches, client stories, and campaign work across the company’s portfolio.
• Shortlisting proceeds on a rolling basis.

Qualified candidates with a relevant portfolio should submit an updated CV along with links to video and photo work samples through the hiring portal.