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LumiMeds is seeking a talented Copywriter to create clear, persuasive, and compliant marketing content across multiple digital channels, including email, SMS, landing pages, websites, paid advertising, and social media. This remote-first role supports business growth, patient engagement, and brand trust within a fast-moving startup environment.
The successful candidate will collaborate with the Creative Director and marketing team to develop effective messaging for patients, leads, and partners while maintaining brand voice and regulatory compliance. The role requires using performance insights to evaluate content effectiveness and continuously improve marketing communication strategies.
Key Responsibilities:
• Write clear, persuasive, and compliant copy for various marketing channels, including:
• Email campaigns
• SMS marketing
• Landing pages
• Website content
• Paid advertisements
• Social media posts
• Develop messaging that supports business growth, patient engagement, and brand trust.
• Collaborate with creative and marketing teams on campaigns and content strategies.
• Adapt messaging and tone for different audiences, including patients, leads, and partners.
• Maintain consistency with the company’s brand voice.
• Ensure marketing content follows applicable regulatory and compliance guidelines.
• Review performance data to evaluate content effectiveness and improve messaging.
Requirements:
• Demonstrated ability to write marketing communications and persuasive content.
• Ability to create clear, compliant, and audience-focused messaging.
• Ability to adapt tone and communication style for different audiences.
• Experience collaborating with creative and marketing teams.
• Ability to follow brand guidelines and regulatory requirements.
• Ability to use performance data to optimize content.
• Strong knowledge of:
• Copywriting and marketing communications
• Brand voice development and consistency
• Data-driven content optimization
• Patient and customer engagement strategies
Preferred Qualifications:
• Experience creating content across email, SMS, landing pages, websites, paid ads, and social media.
• Experience in patient engagement or healthcare-related marketing.
• Experience working in a fast-paced startup environment.
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