Card Portfolio Manager

Card Portfolio Manager

About the Role

The Card Portfolio Manager is responsible for driving growth, profitability, and customer engagement of the bank's debit and credit card portfolio. This includes increasing card acquisition, activation, usage, spend, and retention while delivering a superior customer experience whenever customers use the bank’s card products. The role holder will develop and execute card growth initiatives targeting both existing and new bank customers, while ensuring compliance with banking regulations and internal policies. The manager will also strengthen HFCB Card awareness in the market, identify gaps in delivering customer payment needs, and elevate payments knowledge to offer solutions that profitably meet customer lifestyle needs.

Key Responsibilities

• Develop and execute initiatives to grow the bank's card portfolio.
• Increase new card acquisitions across all customer segments.
• Drive card activation and first-use rates.
• Increase card transaction volumes and spend per active card.
• Improve card penetration within the bank's existing customer base.
• Work with branch teams, relationship managers, digital channels, and sales teams to grow card issuance.
• Train frontline staff on card products and sales techniques.
• Develop sales incentives and monitor performance.
• Own card upgrades for profitability growth.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Marketing, or a related field.
• Professional certifications in payments or banking are an advantage.

Competencies & Skills

• Commercial and business development acumen.
• Marketing and campaign management.
• Data analysis (Excel, PowerPoint).
• Presentation and communication skills.
• Negotiation and relationship management.
• Customer-centric mindset.
• Results-oriented with strong execution skills.
• Training ability.
• Teamwork and interpersonal skills.
• Demonstrates integrity and professionalism.
• Good written and verbal communication skills.