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A leading technology company is seeking an experienced Brand Marketing Manager to join its team in Abu Dhabi. This opportunity is ideal for a marketing professional with a proven track record in brand development, integrated marketing campaigns, and product go-to-market strategies.
The successful candidate will be responsible for strengthening brand positioning, delivering high-impact marketing initiatives, and leveraging AI-powered marketing technologies to improve customer engagement, campaign performance, and business growth. The role requires a balance of creativity, strategic thinking, and data-driven decision-making.
Key Responsibilities:
• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.
Requirements:
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 7–10 years of experience in brand marketing, campaign marketing, or integrated marketing.
• Proven experience developing and executing brand strategies.
• Strong expertise in integrated multi-channel marketing campaigns.
• Hands-on experience with product go-to-market planning and execution.
• Knowledge of AI-powered marketing solutions and marketing technologies.
• Strong analytical skills with experience measuring marketing ROI and campaign performance.
• Excellent communication and executive-level content development abilities.
• Strong knowledge of:
• Brand strategy and governance.
• AI-driven marketing and innovation.
• Marketing analytics, performance optimization, and customer engagement.
• Candidates with experience working within the UK or European markets are encouraged to apply.
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