The role reports to the Head of Sales & Marketing and will be responsible for driving brand growth, market share, and profitability.
Key Responsibilities
- Develop and implement strategic brand plans and manage allocated budgets
- Drive brand availability, sales performance, and market share growth
- Oversee brand advertising, promotions, PR, and media strategy
- Conduct market research, analyze insights, and recommend corrective actions
- Monitor competitor activities and manage brand positioning
- Lead packaging updates, new product development, and brand extensions
- Manage brand costs, profitability, and monthly expenditure reporting
- Supervise trade activations, promotional materials, and external agencies
Qualifications & Experience
- Bachelor's degree in a business-related field
- Postgraduate Diploma in Marketing (CIM)
- Minimum 5 years' experience in Brand Management within the FMCG sector, with at least 2 years at management level
Applicants should apply by sending their Motivation Letter (clearly referring to the position they are applying for and with an indication of current and expected remuneration), Curriculum Vitae and names and addresses of three referees
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