B2B Business Development Executive

Role Overview

This position is designed for a sales professional who excels at opening new doors and converting prospects into lasting corporate accounts. You will spend your days researching target organizations, engaging key decision-makers, and steering opportunities through a structured sales process until contracts are signed. Your work directly expands the organization's client base and drives measurable revenue growth.

Key Responsibilities

• Proactively source and qualify new B2B leads by researching industries, pinpointing key contacts, and using outreach methods such as cold calls, emails, and networking.
• Initiate and lead conversations with senior executives and business owners to uncover their needs and position relevant solutions.
• Secure meetings with corporate decision-makers and deliver tailored presentations that demonstrate value and address specific business challenges.
• Manage the entire sales pipeline—from first contact through proposal, negotiation, and closing—while maintaining accurate records and timely follow-ups.
• Develop and submit compelling proposals and commercial pitches that align with client objectives and move deals toward completion.
• Nurture relationships with both prospective and existing clients to encourage repeat business, upsells, and referrals.
• Consistently follow up on open opportunities to improve conversion rates and shorten sales cycles.
• Meet or exceed agreed revenue targets and provide regular updates on pipeline health, client engagements, and closed business.

Requirements & Qualifications

• 3–5 years of hands-on B2B sales or business development experience, ideally in professional services, consulting, or solution-based corporate sales.
• Proven ability to win new business, close deals, and consistently hit or surpass sales targets.
• Strong prospecting and lead-generation skills, with a knack for identifying and qualifying potential clients.
• Excellent communication, presentation, and interpersonal abilities—comfortable engaging C-suite executives and business owners.
• Sharp negotiation and influencing skills, with a track record of successfully closing commercial agreements.
• Commercial acumen to spot revenue opportunities and develop them into profitable relationships.
• Self-motivated, persistent, and disciplined approach to managing a sales pipeline independently.
• Results-driven mindset with willingness to be accountable for measurable revenue outcomes.
• Bachelor's degree from an accredited university in Kenya.