Area Sales Manager- North Coast

Role Overview

The Area Sales Manager leads sales teams and oversees shop activity across an assigned area, with responsibility for customer growth, revenue, and loan repayment performance. By coaching managers and field agents, tracking results, and sharing local market insights with senior leadership, the ASM helps sustain effective operations and uphold company standards. The role reports to the Head of Sales and calls for sound judgement, personal integrity, and respectful treatment of customers and colleagues.

Key Responsibilities

• Put the company’s sales strategy into practice across the assigned area and track progress against targets.
• Lead Field Sales Managers, Assistant Field Sales Managers, and Field Agents, setting clear expectations and supporting their performance.
• Identify opportunities to attract new customers and grow sales sustainably through locally relevant sales plans.
• Review customer repayment results and work with teams to address performance shortfalls and maintain required standards.
• Visit shops and field locations to assess team performance, product knowledge, customer service, and operational practices.
• Work with HR on recruitment, staff training, performance reviews, and disciplinary matters.
• Report on customer and competitor activity, providing market observations that can guide senior management decisions.

Requirements & Qualifications

• At least six years of experience leading sales managers.
• Demonstrated ability to make strategic decisions and guide teams toward sales objectives.
• A bachelor’s degree or diploma in a business-related discipline.
• Experience working in rural areas is desirable; familiarity with the North Coast is an added advantage.
• Strong personal integrity and a respectful approach to customers and co-workers.

What We Offer / Why Join

This is a full-time role with a compensation package that includes a base component. Female candidates are strongly encouraged to apply.