Account Manager – Public Relations & Events Management

Job Purpose

The Account Manager – Public Relations & Events Management will lead the development and execution of strategic communications and high-impact events for client accounts across East Africa. This role is responsible for building strong client relationships, delivering compelling narratives, securing media coverage, and executing events that drive brand visibility, stakeholder engagement, and business outcomes.

Key Responsibilities

Strategic Communications

• Develop and implement integrated communications strategies aligned with client objectives
• Ensure consistent messaging across markets within East Africa

Content Development & Storytelling

• Write and edit high-quality press releases, speeches, briefs, and reports
• Translate complex technical or business concepts into clear, compelling narratives

Media Relations

• Build and maintain strong relationships with journalists, media houses, bloggers, and industry platforms
• Identify media opportunities and secure impactful coverage across the region

Events Management

• Plan and execute executive roundtables, stakeholder forums, conferences, and high-level engagements
• Manage end-to-end event delivery, including logistics, stakeholder coordination, and on-site execution

Digital & Social Media Integration

• Collaborate with digital teams to amplify PR campaigns and event messaging across relevant platforms
• Support content alignment across traditional and digital channels

Lead Generation Support

• Work closely with outreach and business development teams to align communications and events with revenue objectives
• Ensure events and campaigns contribute to pipeline development

Client Account Management

• Serve as the primary point of contact for assigned clients
• Manage client relationships, expectations, reporting, and overall account performance
• Ensure timely and high-quality delivery of all client work

Requirements

Education

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field

Experience

• Minimum 5+ years of post-graduate experience in PR, communications, events management, or account management
• Experience working across multiple markets within East Africa is an advantage
• Experience in using AI tools to analyse data and generate reports

Core Expertise

• Proven track record in media relations and securing high-quality coverage
• Strong writing and editing skills across multiple formats (press releases, speeches, reports, etc.)
• Demonstrated experience in planning and executing high-level professional events
• Solid understanding of social media as a communications and amplification tool
• Experience in B2B sectors, particularly technology and/or energy, is preferred

Core Competencies

• Strategic Thinking: Ability to design and execute communication strategies that align with business goals
• Storytelling: Strong ability to craft clear, engaging narratives for diverse audiences
• Client Management: Excellent interpersonal, presentation, and stakeholder management skills
• Execution Excellence: Strong organizational and project management capabilities
• Collaboration: Ability to work cross-functionally with internal teams and external partners
• Adaptability: Comfortable working across diverse markets and fast-paced environments