Creative Marketing Lead

Job Title: Marketing Manager

We are looking for a dynamic and creative Marketing Manager to lead brand storytelling and drive impactful campaigns for Bbrood and its sister company, Stean's. In this role, you will safeguard our brand identity, increase footfall and online sales, and elevate the coffee experience for our customers.

Duties & Responsibilities

• Develop strategies that consistently tell the Bbrood story and safeguard the company’s brand identity.
• Plan and execute a comprehensive marketing strategy, including SEO, social media presence, and oversight of the design and production of marketing materials (both online and offline).
• Generate impactful, sales-centric campaigns to increase footfall at shops and sales on online platforms.
• Conduct surveys to measure product performance and customer service, and report on campaign effectiveness.
• Handle online and offline customer complaints, maintain a record for reference, and share delivery platform reports weekly for analysis.
• Create marketing synergy between Bbrood and Stean’s (sister company) to elevate the coffee experience for our customers.

Requirements

• Demonstrated experience in a similar role combined with a learning attitude.
• Proven creativity and experience leading cross-channel marketing campaigns that engage, educate, and motivate consumption.
• Excellent written and oral communication skills with a love for great and witty communication.
• Good experience with data-driven SEO analysis and optimization.
• BA/BSc degree in Marketing from a recognized institution.
• Brings positive energy, enthusiasm, a can-do attitude to the team, and the ability to operate in a dynamic office setup.